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1 — Assess · 2 — Position
Understand the business, customers, competition, current digital presence, and constraints. Then clarify the audience, message, value, and meaningful differentiation.
The Merry Harbor Growth Framework
A clear course from problem to progress.
The framework keeps strategy connected to delivery. Not every engagement needs every phase at the same depth, but the sequence prevents tactics from running ahead of the business problem.
02
3 — Plan · 4 — Build
Define the sitemap, search intent, content, conversion paths, scope, and measures of success. Then design and develop the agreed assets.
03
5 — Launch
Test the experience, accessibility, forms, responsiveness, metadata, and performance before a controlled release.
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6 — Measure · 7 — Grow
Use traffic, visibility, leads, behavior, and business feedback to choose the next improvement rather than adding activity by habit.
Start with clarity
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