Plan the website before the project starts moving.

Business direction

Define the business goal, priority services, audiences, competitive alternatives, and the one action the website should make easiest.

• Primary business objective
• Best-fit customer
• Priority offers
• Meaningful differentiation

Content and proof

Gather approved service details, brand language, team information, real project examples, testimonials with permission, policies, and the questions customers ask before buying.

Search and geography

Identify the problems customers search for, the markets the business can truthfully serve, existing pages that already perform, and any URLs that need to be preserved or redirected.

Features and connections

List forms, scheduling, payments, integrations, analytics, accessibility needs, content management responsibilities, and any platform constraints.

Launch responsibilities

Assign content approval, technical access, legal review where needed, domain and hosting ownership, form delivery, testing, and post-launch maintenance.

Success after launch

Choose a small set of useful measures—qualified inquiries, service interest, search visibility, completion rates, or other business outcomes—and schedule the first review.